For Max Imaging & Electrical, an electrical service company outside of Atlanta, Georgia, their bread and butter is well, bread and butter. Among other clients, Max Imaging services the automation controls on food facilities that bake bread and deep fry products. Baking is a messy business, and mass producing breads, pies and fried goods is a messy industry: flour, breading and batter cloud the air and air conditioners take the brunt of the beating. When the air conditioners on control panels and electrical enclosures goes down, temperature goes up, causing production to shut down for repairs. That’s just the way the cookie crumbled, until Chuck Cohran, President of Max Imaging & Electrical found Vortex Enclosure Coolers from Vortec.